Room 3

13:40 - 14:40 (UTC-11)

Talk (60 min)

Driving Decisions with Data: Delight or Disaster?

Albert Einstein has been quoted as saying, “Not everything that counts can be counted, and not everything that can be counted counts.” Whether Einstein actually said this or not, he certainly embodied the sentiment by recognizing the value of using data to drive decisions.

Big Data

In fact, recent Forbes and TechJury studies have estimated that more data was created in a single minute in 2020 than the data created during Einstein’s entire life. How can all that data be put to use? Should it be driving our decision-making? To that point, in a 2018 Forrester survey of more than a thousand US companies, 91% of them said that data-driven decision-making was important to their business, while only 57% said they actually used data to make decisions in their business.

How do we bridge this gap? What do KPIs have to do with ROI? How do you get from being in “data denial” to being data driven? Why should you even care? This session will answer those questions and much more. Come see the relevance of the four V’s of Big Data. Discover three types of cognitive biases and how they are the enemies of opportunity. Are qualitative and quantitative data opposed to each other, or can they be friends? With regards to best practices for driving business decisions with data, find out how you should LOOK, LINK, LISTEN, LEVERAGE, and LEARN -- and how to make it all a delight rather than a disaster.

Dr. Joe Perez

Having received advanced degrees in secondary education, Joe began a ten-year career as an educator. While in that career, he furthered his graduate education, earning a doctorate in education with a double-minor in computers and theology. His career focus changed to IT in the early 1990’s when he started as a Computer Consultant at NC State University. Three promotions later, Dr. Perez ended his successful 25-year career at NC State as Business Intelligence Specialist when he took another promotion to become Senior Business Analyst at the NC Department of Health & Human Services (DHHS) in the fall of 2017 and has since been promoted to Senior Systems Analyst and Team Lead. In addition to his full-time analytics/BI leadership role at DHHS, Joe was named Chief Technology Officer at a North Carolina corporation in October 2020. A published author with more than 13,000 followers on LinkedIn and several professional certifications, Perez has stayed active in the IT, HHS, and higher education communities as a much sought-after resource, highly-recommended international keynote speaker, data analytics & visualization expert, and specialist in efficiency and process improvement. Perez, a recipient of the IOT Industry Insights 2021 Thought Leader of the Year award, speaks at dozens of conferences each year (with a record-breaking 42 in 2021), and continues to be in high demand to this day, expanding his reach into more than twenty countries on every inhabited continent on earth, impacting thousands.

Through the years, Dr. Perez has never lost his love for teaching, having been a guest speaker for many organizations and internationally-recognized podcasts. When he takes a break from work and speaking, he enjoys spending time with his wife of more than 30 years and their children, whom he says are the "best things that ever happened to me." He also sings, plays the piano, composes songs, and has performed PSA's and voice-overs for schools and other organizations. He also serves as speaker, interpreter, and music director to his church’s Hispanic ministry. If there is any spare time left, he enjoys publishing a widely-acclaimed monthly military newsletter (as Editor-in-Chief of The Patriot News), working out in the gym, and catching up on Star Trek reruns. "It's a busy life indeed, but I wouldn't trade it for anything in the world. I’m a firm believer that if I’m not innovating, then I’m stagnating," says Joe. If you need an experienced, dynamic keynote speaker for your event, Dr. Joe Perez is the right choice.